From Insights to Impact: Driving Value with Analytics
Kohl’s has seen the growing effect of micro-moments on their business in recent years and has used measurement and analytics to gain key insights:
- They had more visits on digital devices last year than in all stores combined.
- Most of their sales are driven by people who have engaged with more than one marketing channel.
- Customers who engage online are spending more in-store.
Kohl’s has taken action, finding better ways to engage consumers across channels. They combined direct mail with digital display to make their direct mail dollars go further, they blended email marketing with social media to increase app downloads by 180%, and they got hyper-local with digital display and paid search. In other words, they used their insights to drive action.
We invite you to read the full report to learn how great companies like Kohl’s are analyzing and acting to create value for their customers and for themselves.
Posted by: Jocelyn Whittenburg, Product Marketing Manager