[#EmailChat Recap] Incentives 101

Posted from: https://blog.aweber.com/email-marketing/emailchat-recap-incentives-101.htm

List growth hit a plateau? Consider adding incentives into the mix.

Incentives are a surefire way to get new subscribers in the door. Not only are they enticing, but they offer subscribers a sneak peek into the kinds of content they can expect from your emails. The best part? They don’t need to be costly or time-consuming.

Here’s 7 reasons how and why you should add incentives to your email marketing strategy:

1. People love ’em.

Key Takeaways:

  • Incentives are a great way to show potential subscribers what you have to offer.
  • Relationships are a two-way street. Give subscribers something of value in exchange for their email address.
  • Incentives are enticing – people love free stuff!

2. They’re a great list-building tactic.

Key Takeaways:

  • Let subscribers know about your incentive offer before they sign up.
  • A great way to offer value right away? Discounts and free shipping.
  • Don’t have a physical product? An ebook or course are other great options.

3. They’re measurable.

Key Takeaways:

  • Split test your sign up forms to see which converts more subscribers.
  • You can even test different types of incentives against each other to see which performs better.
  • Offered a special promo code to new subscribers? Use this as a baseline measurement.

5. Keep in mind these best practices.

Key Takeaways:

  • Be clear about the incentive you’re offering. (And make sure you include it in your welcome email!)
  • This is one of the first touch points you’ll have with new subscribers. Your incentive should make a good impression!
  • Keep it relevant. Your incentive should make sense.

6. Be wary of one-time subscribers.

Key Takeaways:

  • There’s a difference between subscribers and one-time customers. A customer may sign up only to receive your welcome offer, but have no intention of returning.
  • Your incentive can get outdated. Make sure you do a refresh every few months.
  • You don’t want to take away from the quality of your content. Your incentive should add value to your emails, not detract from them.

7. Need ideas for incentives? Check these out.

Key Takeaways:

  • Try including your incentive offer in the subject line of your welcome email.
  • Want more ideas for incentives? Check out this post.

Next Week:

We’re talking landing pages next Thursday, March 24 at noon ET. Be sure to join us and learn how you can optimize yours for more conversions.

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The post [#EmailChat Recap] Incentives 101 appeared first on Email Marketing Tips.

Author: maurostupato

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