Rainmaker Rewind: 5 Benefits of the ‘Access’ Approach to Online Marketing
Before I share this week’s pick with you, I should note that it’s the third episode in a five-part series. If you haven’t listened to the first two, be sure to check those out here and here when you get the chance.
With that, this week’s Rewind episode is brought to you by Brian Clark and Jerod Morris on The Digital Entrepreneur. On their latest show, they discuss the “access” approach to modern marketing and what drives a successful website.
The modern marketing website offers more than static information, more than useful content — it offers an experience. Access is what the experience is all about.
In this 25-minute episode, Brian and Jerod go over how access gives you the opportunity for true communities and why you no longer need an enterprise-level war chest.
They’ll also discuss why the future is HTML5 — not apps — and why it’s so important to overcome the “fallacy of cookies.”
Here are two more must-listen episodes from this week:
On this episode of Technology Translated, Damany Daniel joins host Scott Ellis to discuss the relationship between technology and events, plus the tools you need to put on a good show.
Last week on Rewind, we heard from Jim Kukral on his podcast, Authorpreneur. This week, we’ll listen in as he chats with Chris Ducker on Youpreneur about why it’s important for entrepreneurs to write books.
And one more thing …
If you want to get my Rainmaker Rewind pick of the week sent straight to your favorite podcast player, subscribe right here on Rainmaker.FM.
See you next week.
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